Resources

Here’s how Zillow’s new ‘super app’ is driving revenue growth: DelPrete

Mar 1, 2024

Zillow is diversifying its revenue along the transaction — what it calls its super app — and is outperforming a depressed market, Mike DelPrete writes.

Atllas’ model undercuts its best asset — its software: Tech Review

Mar 1, 2024

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center.

Want to be a more effective real estate leader? Learn how to coach

Mar 1, 2024

ERA Real Estate President Alex Vidal writes that agents are the true heroes in real estate. Leaders need to understand that and support them if they want to get better results.

Ditch the me-me-me approach to marketing and negotiation

Mar 1, 2024

Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes.

Try these 7 budget-friendly lead sources with no upfront fee

Mar 1, 2024

In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense.

9 post-Sitzer questions we still don’t have answers to

Mar 1, 2024

Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background before we knew what Sitzer | Burnett was, they illustrate the work that remains to be done.

New rules for scoring mortgage borrowers coming in Q4 2025

Feb 29, 2024

Fannie and Freddie's federal regulator wants lenders to synchronize adoption of bi-merge credit reporting with more inclusive FICO Score 10T and VantageScore 4.0 scoring models.

Latest inflation numbers give mortgage rates some room to fall

Feb 29, 2024

A key Fed inflation metric, the PCE price index, continues to drop toward the Fed's 2 percent inflation target, falling from 2.6 percent annual growth in December to 2.4 percent in January.

Zillow teams up with Howard Hanna to offer Listing Showcase

Feb 29, 2024

The technology platform is designed to improve marketing for listings. Now, Howard Hanna agents will get to exclusively offer the tool to their clients in Pittsburgh and Cleveland.

Century 21 expands presence in South Florida with woman-owned firm

Feb 29, 2024

Century 21 has expanded its presence in South Florida with Soflo Home Realty, a six-year-old woman-led brokerage in Delray Beach. Broker-owner Roberta Lucas and her 15-agent team serve buyers and sellers across Broward, Miami and Palm Beach counties.

Got an ugly listing? New Western’s got a new solution

Feb 29, 2024

The new Podium program aims to give agents an easy way to sell their most difficult properties to investors.

Pending home sales dropped in January as mortgage rates rose

Feb 29, 2024

Pending home sales dropped off 4.9 percent between December and January and were down 8.8 percent year over year.