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Homebuyers sit up and take notice as mortgage rates fall

Mar 6, 2024

Purchase loan applications jump by a seasonally adjusted 11 percent after five consecutive weeks of declines as mortgage rates continue to retreat from 2024 highs.

Luis Suárez buys $12M pad near teammate Messi in Fort Lauderdale

Mar 6, 2024

The Inter Miami striker bought the 7,100-square-foot property in an off-market deal. He'll be just a 10-minute walk away from fellow teammate, Lionel Messi.

How to leverage SEO, drive organic traffic and outrank the competition

Mar 6, 2024

Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results.

Location, location, location? Price eclipses previous buyer priority

Mar 6, 2024

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is everything in homebuying.

Location marketing goes plug-and-play with Local Logic’s latest

Mar 6, 2024

Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called Neighborhood Wrap, delivered via APIs and SDKs.

Howard Hanna dismissed from mother of all commission suits

Mar 6, 2024

Howard Hanna had been one of several defendants in a case known as Batton 2, which was brought by homebuyers and has a much larger scope than some better-known cases.

Elephant in the room: What execs revealed about commissions in Q4

Mar 6, 2024

In the wake of legal settlements in two of the largest commission lawsuits, RE/MAX and Anywhere revealed their paths forward to investors in Q4 earnings calls last month. Intel reads the tea leaves.

Forget instant gratification. Compound small changes instead

Mar 6, 2024

We are used to hearing the word “compounding” in relationship to finances. Here, Inman contributor Carl Medford couples compounding with business habits to set in motion long-term results that can dramatically transform your business and your personal life. 

Want to quit listing appointments? Try this pre-screening strategy

Mar 6, 2024

Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her.

Tell us about the worst real estate marketing you’ve ever seen: Pulse

Mar 6, 2024

Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?

5 master-your-market steps to effective real estate branding

Mar 6, 2024

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity.

Argyle sees path to profitability with $30M Series C raise

Mar 5, 2024

Integrations helped the income and employment data provider grow its mortgage customer base and attract backing from Rockefeller Asset Management’s Fintech Innovation Fund.