Sell-a-bration® isn’t just an event; it’s a catalyst for industry transformation. Join us for unrivaled networking, cutting-edge insights, and business-altering opportunities.
LEARN MOREWHY ATTEND?
Thought Leadership Summit
Innovation Showcase
Strategic Networking
Actionable Insights
Professional Development
FEATURING
Keynote addresses by industry luminaries
Interactive panel discussions on emerging market trends
Hands-on tech demonstrations in our expansive Solution Center
Exclusive networking events in iconic Dallas venues
SAB 2026 At-A-Glance Schedule (Central Time)
The At-A-Glance Schedule and the detailed sessions below are tentative.
Thursday 3/19/26
8:00a - 12:00p Pre-Conference Course 1*
1:00p - 5:00p Pre-Conference Course 2*
6:00p - 7:30p Welcome Reception
Friday 3/20/26
9:00a-10:30a Opening General Session
10:30a - 4:15p Sessions/Lunch/Sessions
4:15p - 5:00p Meet the RRC Candidates
6:00p - 8:00p RRC Night Out*
Saturday 3/21/26
10:00a - 4:30p Sessions/Lunch/Sessions
4:45p - 5:30p Closing General Session
5:30p - 6:30p Happy Hour
*requires additional registration
Meet our incredible emcee and powerful keynote speakers!
EMCEE
Monica Neubauer, CRS
KEYNOTE
John Israel
"Mr. Thank You"
KEYNOTE
Damon West
"The Coffee Bean"
And don’t miss one of the most fun networking moments of the event: RRC Night Out at Backyard Dallas
*Limited spots available
