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Strategic Plan

The Residential Real Estate Council’s (RRC) Strategic Plan is our commitment to achieving our mission and vision. We ensure all our actions and communications uphold our core values, helping our Certified Residential Specialist (CRS) Designees, RRC members, business partners, and the broader global residential real estate community.


The Residential Real Estate Council (RRC) is committed to the success of its members through education, leadership development, referrals, networking opportunities, and business resources.


To be the premier business development organization for global residential real estate professionals.


Our values embody our work, who we are as an organization, and who we are as residential real estate professionals.

Members at the Heart
Our community fuels us.

Collaboration Sparks Innovation
Together, we grow.

Service Driven
We are eager to listen and help.

Integrity & Transparency
Creating stability from openness.


Our pillars represent our core objectives. They link actions to our mission and vision. Each pillar is a lens to focus our work.

Building strong connections
Member Connection & Engagement

Lifelong learning and growth
Professional Development

Organizational excellence
Ensuring We’re the Best at What We Do

Unrivaled distinction
Global Professional Powerhouse