An education catalog that transcends borders and local customs.



CRS Advanced Training Program (ATP)

The CRS Advanced Training Program* was created for real estate professionals living and working outside of the United States. The Council’s ATP education catalog transcends borders and local customs by focusing on universal sales concepts, systems and sales strategies used by top producing real estate agents in the United States. *Also known as the Real Estate Advanced Practices (REAP) Program in some countries.


The 5 Key Components

This five-part classroom program* identifies the successful systems and strategies used universally. The program is broken into separate courses. They may be presented over consecutive days or as one-day courses, in any order, and within one calendar year. *Program may vary depending on country.

The ATP provides an excellent foundation for residential sales training and provides credit towards the elite CRS Designation. ATP can be easily delivered by a certified instructor through a large firm, organized real estate entity, or association.


  • Identify long-term goals
  • Establish a mission statement
  • Implement appropriate techniques to evaluate, study, and analyze business
  • Setting a gross billing goal


  • Five essential marketing skills
  • Personal promotion techniques
  • Marketing and promotional systems
  • Delivery systems to generate a successful referral business


  • Preparing an effective presentation
  • Creating trust with clients
  • Understanding client needs and motivations
  • Selling service and benefits


  • Handling objections
  • Demonstrate properties to buyers
  • Negotiate contracts
  • Checklist for service from contract to settlement


  • Focusing your business or extraordinary customer service to attract a higher caliber client in a more structured way
  • Developing strategies and dialogues for enhancing, sorting, and prioritizing a database of local, national, and global referral clients
  • Understanding the expectations of the “new consumer” and the specific behavioral changes required of the “new referral-based agent” to meet those expectations
  • Planning specific delivery systems designed to generate an ongoing, successful repeat and referral business



ATP courses are designed for ease of presenting. Established organizations, such as real estate companies and allied industry businesses, educational foundations, or universities, can bring the CRS Advanced Training Program to their country. As a sponsor, your organization can be the first in your country to introduce valuable RRC Education to your agents or members.

As a program sponsor, you will:

  • Offer high quality education to real estate agents in your country
  • Have the ability to choose the instructor(s) you wish to have trained
  • Generate revenue for your organization while providing valuable benefits

For more detailed information about bringing the CRS Advanced Training Program to your market, please contact our Booking Coordinator.

  • Sponsor a Program


Bring the training used by top residential real estate agents to your country as a Certified CRS Advanced Training Program Instructor. As a recognized leader in residential real estate education, RRC has designed a program to provide international residential real estate practitioners with the systems and strategies used by successful residential real estate sales agents.

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