Resources

What to know as you start out as a real estate team admin

Apr 24, 2025

The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes.

How to leverage YouTube to go from contact to contract in 17 days

Apr 24, 2025

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days.

6 concrete tips for crafting a cohesive content calendar for 2025

Apr 24, 2025

You don’t need to plan every post months in advance, but you do need a system that aligns with your goals, reflects your expertise and gives you space to show up with clarity, Alyssa Stalker writes.

Tap into the growing numbers of buyers insisting on upgrades

Apr 24, 2025

Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes.

Zillow’s ‘new standards’ reveal a big problem. Take back our industry

Apr 24, 2025

The longer real estate professionals let Zillow define the rules, the harder it becomes to take our industry back, coach Darryl Davis writes.

Homebuyer demand falls for 2nd consecutive week as rates climb

Apr 23, 2025

Economic uncertainty, rate volatility and mounting worries about the labor market are reducing the pool of potential buyers, putting a damper on the spring homebuying season.

Mr. Cooper’s servicing portfolio shrinks for the first time in 2 years

Apr 23, 2025

Nation's largest loan servicer turned an $88 million Q1 profit and remains on track to be acquired by Rocket in Q4, a deal that's prompted UWM to cut ties to Mr. Cooper.

Infinityy and beyond: Miami Realtors inks AI marketing deal

Apr 23, 2025

Miami Association of Realtors has hired Infinityy, a software company that builds out graphically enriched and interactive browser-based AI "Rooms” for presenting properties in either the residential, multifamily or commercial real estate environments.

Court dismisses NAR accuser’s retaliation claims — except one

Apr 23, 2025

Former NAR project manager Roshani Sheth can amend claims that NAR retaliated against her for reporting sexual harassment, a judge ruled Tuesday, while a breach of contract claim can advance.

Rechat bolsters digital media mix with ad builder

Apr 23, 2025

Marketing software company Rechat has rolled out a significant update to its list of product features, a solution to the complicated process of running online display ads.

New-home sales beat expectations in March — by a long shot

Apr 23, 2025

The surge in sales was a welcome positive sign during a tenuous period for the U.S. economy. However, high prices and high mortgage rates continue to curb homebuyers, new HUD data shows.

The ChatGPT prompt every agent needs (but 99% will never use)

Apr 23, 2025

What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how.