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An education catalog that transcends borders and local customs.

CRS Advanced Training Program (ATP)

The CRS Advanced Training Program* was created for real estate professionals living and working outside of the United States. The Council’s ATP education catalog transcends borders and local customs by focusing on universal sales concepts, systems and sales strategies used by top producing real estate agents in the United States. *Also known as the Real Estate Advanced Practices (REAP) Program in some countries.

The 5 Key Components

This five-part classroom program* identifies the successful systems and strategies used universally. The program is broken into separate courses. They may be presented over consecutive days or as one-day courses, in any order, and within one calendar year.
*Program may vary depending on country.

The ATP provides an excellent foundation for residential sales training and provides credit towards the elite CRS Designation. ATP can be easily delivered by a certified instructor through a large firm, organized real estate entity, or association.


Business Planning

    Identify long-term goals

    Establish a mission statement

    Implement appropriate techniques to evaluate, study, and analyze business

    Setting a gross billing goal


Marketing Practices

    Five essential marketing skills

    Personal promotion techniques

    Marketing and promotional systems

    Delivery systems to generate a successful referral business


Negotiation Strategies

    Preparing an effective presentation

    Creating trust with clients

    Understanding client needs and motivations

    Selling service and benefits


Client Relations

    Handling objections

    Demonstrate properties to buyers

    Negotiate contracts

    Checklist for service from contract to settlement


Networking & Building Relationships

    Focusing your business or extraordinary customer service to attract a higher caliber client in a more structured way

    Developing strategies and dialogues for enhancing, sorting, and prioritizing a database of local, national, and global referral clients

    Understanding the expectations of the “new consumer” and the specific behavioral changes required of the “new referral-based agent” to meet those expectations

    Planning specific delivery systems designed to generate an ongoing, successful repeat and referral business

Sponsor A Program

ATP courses are designed for ease of presenting. Established organizations, such as real estate companies and allied industry businesses, educational foundations, or universities, can bring the CRS Advanced Training Program to their country. As a sponsor, your organization can be the first in your country to introduce valuable RRC Education to your agents or members.

For more detailed information about bringing the CRS Advanced Training Program to your market, please contact our Booking Coordinator.

Become An Instructor

Bring the training used by top residential real estate agents to your country as a Certified CRS Advanced Training Program Instructor. As a recognized leader in residential real estate education, RRC has designed a program to provide international residential real estate practitioners with the systems and strategies used by successful residential real estate sales agents.