Luxury Real Estate: What’s The Story?

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What is it about the power of stories that can help set us apart from competitors, better connect with (and persuade) our luxury clients, and ultimately make us more successful as luxury real estate experts? In this story-filled speech, Jack illustrates how agents can effectively use stories to be more compelling, unique, persuasive and successful in their interactions with luxury clients.

The characteristics of the four categories of High Net Worth Individuals will be explained. You will learn how to use stories to connect with them regardless of generational or wealth differences.

Stories are used extensively in the marketing of luxury automobiles, large diamonds and fine art sold at auction. This presentation shows agents how to harness the power of story in luxury real estate including how the three parts of a good story can be used to dramatically increase the effectiveness of luxury real estate presentations.

Video story-telling is expected now in Luxury Real Estate. Agents will learn to use the six-part PIXAR story formula to make listing videos stand out.

Meet Jack

Jack Cotton, CRS celebrates 48 years in the real estate business that began with a start-up in his college dorm room. Jack is a CRS Certified Instructor and well-known in Luxury Real Estate circles.

Jack Cotton

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• Identify what makes a High Net Worth Individual
• How to use stories to connect with High Net Worth Individuals
• Using the PIXAR story formula to make your videos stand out

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.