Home Education

Zero as a Value Proposition: High-Performance Home Marketing and Valuation

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The high-performance/green home market is rapidly emerging. The market brings with it a new set of acronyms, technology, and diagnostic tools that are used in the new construction industry, but also in retrofits of existing buildings. And, contrary to popular belief, the value proposition is recognized not only by homebuyers but a growing number of appraisers and lenders as well. This class is an action-packed deep dive into building science and high-performance home valuation and marketing.


High-performance homes perform better than code-built homes. Learn the diagnostic tools used to verify a home’s performance.


Meet Craig


Craig Foley is a leading national voice on sustainability in the real estate industry. Craig’s combination of real estate and energy management skills give him a unique perspective about sustainable energy solutions and subject matter expertise on greening the MLS, high-performance home valuation and marketing, and the impact of climate change on the real estate industry. He is a LEED Green Associate and the chief sustainability officer for LAER Realty Partners. As a real estate broker, he has sold several high-performance projects in and around Greater Boston. He is also the team co-founder of REthink39 Group. REthink39 is devoted to lowering the 39% of U.S. energy consumption attributed to the built environment and believes they can be part of a solution with every transaction closed.

Craig Foley

Hour

LOCATION

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CRS Designation

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Lifelong Learning

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Certification

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CE Credits

  • Learn how building science has advanced over the last decade to deliver cost-effective net-zero energy (NZE) homes to the market
  • Learn the basics of different green home certifications
  • Learn about energy asset scores
Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.

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