Luxury Commission Defense Strategies

0 CREDITS

RECORDING

Luxury Home Sellers are, for the most part, accomplished, successful, hard-driving and careful with their money. They also tend to be great negotiators often doing transactions in the tens of millions of not billions of dollars. They HATE overspending for anything and the Luxury Real Estate Specialist is often the victim of their passion for value.

This fast-paced and intense 60-minute session will teach you a process for conveying your value in a way that is more likely to gain "buy-in" from High-Net-Worth Sellers. Having a value process will differentiate you from luxury competitors.

The higher you go in price, the less you can be seen as a commodity. The first step to defending your fee, therefore, is to be seen as unique, different, and one who brings value to the proposition to getting an estate sold. The only way a commodity or toll taker agent to compete is on price. If you are tired of being seen as a ‘toll-taker’ on the ‘get your home sold highway’ this class is for you.

Meet Jack

Jack Cotton, CRS has worked continually in the real estate company he first founded in his college dorm room in 1974. Over the decades, he has become well known as a Luxury Real Estate Expert and has been involved in nearly every record-breaking residential sale on Cape Cod. He is authored several books on Luxury Real Estate and is an ICF Certified Coach who helps agents break into their own Luxury Real Estate markets. Jack is also a Certified CRS Instructor.

Jack Cotton

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• Understand how Jack’s Three Rules of Negotiation can lay the foundation for you in being paid the fee you deserve
• Learn how to develop Unique Selling Propositions, wrap them in a story and quantify the value of each of them for Luxury Sellers
• Learn dialogs to better handle requests to cut your fee
• Learn to develop the mindset of a value enhancer rather than as a commodity agent

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.