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If you're constantly looking for the latest and greatest marketing bells and whistles, or complaining because there aren't enough leads coming in, you may need to turn to the simplest, most predictable and most controllable aspect of your sales funnel — your CRM. Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup.
While many people are constantly looking for a magic formula to grow their real estate business, consistently drilling down and optimizing a well-maintained CRM is the way to build a referral-based business that's consistent over the long haul.
Meet Troy
Troy Palmquist is the founder of DOORA Properties in Southern California and director of growth for eXp California. He is a frequent contributor to Inman, HousingWire, and other industry publications and a featured speaker at events all over the U.S.
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