How to Leverage Short-Form and Long-Form Video to Accelerate Your Business

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Video is the future of social media, and it's a powerful tool for real estate agents looking to connect with clients and showcase their properties. In this class, Katie Lance will teach you how to create both short-form and long-form videos that will help you accelerate your business and stand out in a crowded market. From scripting to editing, Katie will show you everything you need to know to make video work for your real estate business.

This webinar recording will show you how to:

• Embrace the Power of Video: Video is the future of social media, and this class will empower you to harness its potential. Katie Lance, a recognized expert in social media strategy, will provide you with the knowledge and techniques needed to leverage both short-form and long-form videos effectively, helping you captivate your audience and elevate your real estate business.
• Stand Out in a Crowded Market: With video's rising popularity, it's crucial to differentiate yourself from competitors. By attending this class, you'll gain invaluable insights on how to create engaging videos that showcase your properties, establish your unique brand, and make a lasting impression on potential clients. Learn how to leverage video as a powerful tool for standing out in a crowded real estate market.
• Master the Video Creation Process: From scripting to editing, this class covers the complete video creation process. Katie Lance will share her expertise, providing you with practical tips and techniques for crafting compelling video content. Whether you're a beginner or have some experience, you'll gain valuable knowledge that will enable you to create professional-quality videos that accelerate your business growth.

Meet Katie

Katie is the Founder and CEO of Katie Lance Consulting, the #GetSocialSmart Academy and author of the best-selling book, #GetSocialSmart. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! Katie has been named one of the most 100 influential people in real estate by Inman News and has been featured in media outlets like The Wall Street Journal, Huffington Post, Social Media Examiner and many more for her expertise. She lives in the San Francisco Bay Area with her husband and 2 boys.

Katie Lance

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• Short-Form Video Mastery: Learn how to create captivating short-form videos that grab attention and resonate with your target audience. Discover effective strategies for creating concise, impactful videos tailored to platforms such as Instagram Reels, TikTok, or Snapchat. Unlock the potential to create viral content that boosts engagement and drives traffic to your real estate offerings.
• Long-Form Video Expertise: Dive into the world of long-form videos and understand how they can serve as a powerful storytelling medium for your real estate business. Gain insights on structuring and producing engaging video content for platforms like YouTube, Facebook, or LinkedIn. Learn how to effectively communicate your brand story, showcase properties, and establish your expertise through longer video formats.
• Video Editing Techniques and Best Practices: Explore essential video editing techniques and best practices that will take your video content to the next level. Gain knowledge on video editing tools, transitions, music selection, and more. Learn how to polish your videos to maintain a professional and polished appearance, enhancing their impact and effectiveness.

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.