Be THE Source

0 CREDITS

RECORDING

"If you ever have a question about real estate, give me a call." We've all told people this in an effort to become their source of real estate information so that when they are ready to buy or sell, they'll think of us. This requires us to not only be the source of information about buying or selling but on every facet of the homeowner experience.

As the great Zig Ziglar said, "help enough people get what they want, and you'll get what you want." You can achieve your income goals by having sufficient contacts in your database and realizing this position in their minds. The three steps to make this happen are to have a market, have a message, and market the message.

Content marketing is a long-term strategy to build a strong relationship with your target audience by giving them relevant, high-quality content on a consistent basis. This session explains the process and execution in a way that will make it happen.

Meet Pat

Pat Zaby, CRS has been in real estate for decades, sharing proven techniques to residential professionals in all 50 states. He knows what he is doing, how to share it with others, and has a genuine desire to help people succeed. Pat is also a CRS Certified Instructor.

Pat Zaby

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• Real estate influencers are people trusted for their expert level of knowledge and are Go-To sources for prospective customers and clients
• Direct email and social media are the most important media to keep your name in front of the people who can do business with you
• Brackets can make it easy to identify at least 100 people you know who are not currently in your database
• An agent's database is their most neglected asset both organizationally and operationally

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.