Balancing Product and Content Marketing

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Balancing product and content marketing is crucial for sustaining a real estate sales business. This class will help you understand the differences between the two and suggest a balanced content strategy for your email and social media. Gain insights from enlightening examples that build your brand and maintain top-of-mind awareness. Neglecting this essential effort can be costly. Whether you handle the entire process or seek assistance, make attending this session a priority for revenue growth.

At any one time, your database has close to ten times more people in it who are not in the market to buy or sell and you cannot limit your marketing to securing new business. It is equally as important to maintain top of mind awareness for repeat and referral opportunities.

Meet Pat

Pat Zaby, CRS is from Dallas, Texas, and has made a life-long career in real estate. He has been an instructor for CRS for over 30 years as well as a past national president. He knows what he's talking about; it really works, and it will work right now in the new reality. Get ready for a great session.

Pat Zaby

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• Balancing product and content marketing affects lead generation, conversion and nurturing of a client database
• Become the source of real estate information in your area
• Provide information helps homeowners when they buy, sell, and all the years in between

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.