Home Education

Marketing The SmartHome



As homes become increasingly smarter and more connected, the rise of smart home technology has ushered in a new era of expertise within the real estate sector. This evolution presents a wealth of opportunities for agents who are well-versed and informed about these advancements. This session is dedicated to uncovering innovative strategies for marketing properties that boast smart home features, setting you apart in the industry.

You should register for this webinar recording to:

  • Stay Ahead of the Curve: Equip yourself with the knowledge to navigate the fast-evolving landscape of smart home technology
  • Enhance Your Listings: Learn how to effectively showcase smart home features in your property listings, offering a competitive edge in the market
  • Capitalize on Emerging Trends: Embrace the shift towards smart homes and leverage this trend to provide exceptional value to your clients and boost your career


Meet Matthew

Matthew Rathbun, CRS is a veteran instructor with a unique blend of geekiness, humor, and an in-depth knowledge of the practices of real estate. Matthew is an active agent and the Executive Vice President of a large firm. Matthew is a licensed broker in Virginia, Maryland, and the District of Columbia and has served on various committees and leadership roles at the local, state, and National Association of REALTORS®. Matthew has been the honored recipient of many awards, including the Fredericksburg Area Association of REALTORS® Instructor of the Year, Virginia REALTORS® Instructor of the Year award, the REBI National Instructor of the Year, and the CRS National Instructor of the Year.

Matthew Rathbun



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CRS Designation

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Lifelong Learning

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CE Credits

  • Smart Home Essentials: Gain a comprehensive overview of the latest smart home technologies and how they're redefining modern living spaces
  • Marketing Mastery: Discover effective techniques and strategies for highlighting smart home devices in your listings to attract tech-savvy buyers and enhance property appeal
  • Industry Advantages: Understand how developing an expertise in smart homes can position you as a leading agent in the real estate market, opening doors to new opportunities and clientele
Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.

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