Resources

AI, AI, AI: Ads, oversight and the age of the algorithm

Jul 28, 2025

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.

Avoid these 6 real estate branding mistakes

Jul 28, 2025

How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth.

100% commission, 110% support

Jul 28, 2025

Why industry perception of the 100% brokerage model isn’t reality.

The $12,000 monthly marketing spend you didn’t know you were wasting

Jul 28, 2025

Hidden costs are holding real estate marketers back — and most don't even realize it's happening.

Can a $1 price tag get your lagging listing off the books? The Download

Jul 28, 2025

As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.

Stage yourself to sell: Your personal brand toolkit

Jul 28, 2025

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.

5-second rule: What a homepage needs to make visitors stay

Jul 28, 2025

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture.

Keller Williams CEO: Private listings should be a ‘local decision’

Jul 28, 2025

Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims

The 7 things agents should stop doing (and what to do instead)

Jul 27, 2025

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

Putting it all together: The complete guide to working with athletes and celebrities

Jul 26, 2025

We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment.

Nation’s largest MLS platforms experience compromised access

Jul 25, 2025

FlexMLS and Matrix provide software to major multiple listing services. A recent event forced users to reset their passwords — and prompted words of caution from experts

Recruiting smarter for brokerage growth: Now Streaming

Jul 25, 2025

Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage.