Resources

How Google could become real estate’s next big gatekeeper

Dec 22, 2025

In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?

This team will do 500+ deals in 2025. Take a look at their playbook

Dec 22, 2025

Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his three lead pillar system, how he increased sphere deals by 42 percent in one year and the tech stack running it all.

How to convert renters into buyers in 2026

Dec 22, 2025

Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy.

More agents pondered an exit from real estate in 2025. Intel asks why.

Dec 22, 2025

The share of real estate agents in November who said they've considered leaving the industry was one-and-a-half times what surveys showed heading into 2025. Here's what's weighing on them.

Why Instagram Stories matter more in a joy-starved market

Dec 22, 2025

Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it's trust, not urgency, that is driving visibility now.

Innovation that sticks: Building tech that solves real problems

Dec 19, 2025

This powerhouse panel talks about technology that focuses on operational and workflow support to provide real solutions for real estate professionals.

Prompts, portals and policy moves: Inman’s Top 5

Dec 19, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Home sales ticked up in November, but inventory is ‘beginning to stall’

Dec 19, 2025

Existing home sales were up 0.5 percent month over month in November. But NAR's Lawrence Yun also said "homeowners are in no rush to list their properties."

A leader with a servant’s heart: Remembering John Aaroe

Dec 19, 2025

Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week.

Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies

Dec 19, 2025

Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.

Don’t sleep on Google: 7 steps to get more 2026 recommendations

Dec 19, 2025

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.

Google just entered real estate, but the real shift isn’t about listings

Dec 19, 2025

The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.