Resources

Portals spend millions on SEO. Here’s how to leverage it for free

Sep 9, 2025

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons.

Back to school, back to basics: An 8-step buyer plan for every agent

Sep 9, 2025

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers.

Find your content lane: How to stand out on social media

Sep 9, 2025

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you. 

How to nail the price reduction conversation with homesellers

Sep 9, 2025

Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks.

How this agent went viral by falling in love with the home in his TikTok video tour

Sep 9, 2025

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour.

Pennymac takes a stake in Vesta, launches non-QM mortgages

Sep 8, 2025

A major player in correspondent lending and mortgage servicing, Pennymac is looking to provide more loans directly to consumers through a strategic partnership and investment in mortgage loan origination software provider Vesta.

These 10 real estate markets have lost $233B in value since 2024

Sep 8, 2025

Home values still remain far above what they were before the pandemic sent home prices soaring across the U.S.

Here’s how to pivot when viral content turns to crickets

Sep 8, 2025

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed.

How this agent gets 98% of his business from referrals

Sep 8, 2025

Top producer Charlie Wills has systemized relationship building so successfully that almost all of his business is referrals. On this episode of Real Estate Insiders Unfiltered, he shares his playbook.

I lost a listing to AI. Here’s how I’m making sure it never happens again

Sep 8, 2025

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication.

Fall marketing trends: PSLs, plot twists and pop culture plays

Sep 8, 2025

Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.

4 key factors leading to increased real estate market anxiety

Sep 8, 2025

From climate change to economic uncertainty, Carl Medford writes, these are the factors causing real estate market anxiety for potential buyers and sellers.