Resources

Realtor.com puts ‘spotlight’ on listing agents with new feature

Nov 12, 2025

Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight's launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent placement on home and directory search results.

How the 50-year mortgage could kill agent profitability

Nov 12, 2025

When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions.

Why 88% of agent conversations never make it to the CRM

Nov 12, 2025

On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year.

‘Selling the OC’ drops today. Get to know the agents

Nov 12, 2025

We asked The Oppenheim Group's Orange County agents to share three things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures.

Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet

Nov 12, 2025

In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of "Selling the OC" is the best one yet, and why the Newport Beach market is thriving.

3 essential AI prompts to make real estate writing easier than ever

Nov 12, 2025

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.

ALTA takes aim at seller impersonation fraud: What to know

Nov 11, 2025

As seller impersonation scams surge, the American Land Title Association is launching new protections, writes new contributor and current ALTA president Richard H. Welshons.

Should real estate agents have tattoos? The pros weigh in

Nov 11, 2025

Austin Victoria of "Selling the OC" talks about balancing personal expression and professionalism in an industry that is rapidly evolving.

Veterans have been ‘priced out,’ left behind by the housing market

Nov 11, 2025

The share of home listings that veterans can afford has dropped from roughly 57 percent in 2015 to 21.8 percent in 2025, as rising costs and slowing wage growth put more of the market out of reach.

Why affordability hits different in a military market

Nov 11, 2025

The lack of affordable housing means actively looking for ways to educate and counsel newly stationed military clients on their best options, broker Amy Hummer writes.

7 lessons the Marines taught this CEO about running a brokerage

Nov 11, 2025

Sandilyn Burnett's years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes.

‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed

Nov 11, 2025

In this Inman exclusive video interview ahead of the "Selling the OC" Season 4 premiere, The Oppenheim Group founder got real about the market, interest rates and the Federal Reserve.