Resources

The Grok meltdown: Cautionary AI lessons for every agent

Jul 22, 2025

Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand.

Don’t be dazzled by the glamour when working with celebrity clients

Jul 22, 2025

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients.

Douglas Elliman dragged to court amid wrongful termination claim

Jul 21, 2025

A former employee of Portfolio Escrow — a firm Douglas Elliman acquired in 2020 — says she was fired after raising concerns. But the company accused the former employee of embezzlement.

IBuyer shares are soaring as investors continue buying frenzy

Jul 21, 2025

Both of the money-losing iBuyers had been warned they could face delisting, but investors have taken a fancy to the companies — which have both posted triple-digit gains in July

Are commissions still falling? What Intel’s watching in weeks ahead

Jul 21, 2025

Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here's where things stand today.

Debunking the top 10 myths about second home co-ownership — and revealing the realities behind them

Jul 21, 2025

Vacation home co-ownership is often misunderstood — frequently confused with timeshares or dismissed due to outdated assumptions. In reality, modern co-ownership offers a smarter, more flexible way to own a luxury second home.

The do’s and don’ts of crafting compelling listing descriptions

Jul 21, 2025

Want more eyes on your listings? These expert-backed do's and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest.

The modern Realtor’s toolkit

Jul 21, 2025

Smart agents rely on digital tools to handle the behind-the-scenes work — from asset creation to scheduling — so they can focus on what clients remember: Service, advice and results.

Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house

Jul 21, 2025

Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home for less than they paid.

The savvy agent’s guide to working with athletes and celebrities

Jul 21, 2025

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.

How to create a purpose-built brand for luxury real estate

Jul 21, 2025

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self.

Everything old is new(?) again when it comes to marketing your listings

Jul 21, 2025

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.