Resources

A recession is coming. Here’s what you should do now — not later

Mar 31, 2026

Helping clients think in terms of affordability today with flexibility tomorrow reframes fear into strategy, Verl Workman writes.

Why HouseWhisper is my favorite tool in real estate right now

Mar 31, 2026

“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes.

The real lesson from the Florida ChatGPT home sale story

Mar 31, 2026

The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite.

Keller Williams promotes Jason Abrams to Chief Industry and Strategy Officer

Mar 31, 2026

Keller Williams has promoted Jason Abrams to a new position, building on his 25-year coaching, education and training history with the Texas firm.

Google searches for ‘can’t sell house’ hit an alarming high

Mar 31, 2026

Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market.

Economists: The housing market ‘feels stagnant,’ while the future ‘remains cloudy’

Mar 31, 2026

New numbers show that 2025 had "the weakest start to a year for home prices since the early 2010s," one economist said.

Inside Real Estate wants to fix the response lag killing deals

Mar 31, 2026

Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster.

KB Home says the Iran war is already ‘weighing on the consumer’

Mar 31, 2026

The war in Iran's impact on the housing market is emerging as KB Home reports weaker demand, lower earnings and rising uncertainty.

Here’s where real conversion begins (Hint: It’s not the lead)

Mar 31, 2026

The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too.

Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

Mar 31, 2026

The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years.

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

Mar 31, 2026

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure.

Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement

Mar 30, 2026

Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found.