Resources

How to capture massive share in today’s tough real estate market

Feb 23, 2026

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes.

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ

Feb 23, 2026

As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive.

How to raise your price point with luxury staging

Feb 23, 2026

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively.

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

Feb 23, 2026

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

Keller Williams opens Command platform to 3rd-party developers

Feb 23, 2026

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace.

More home-seekers say they’ll buy. Will they be enough to save the spring market?

Feb 23, 2026

A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.

NAR highlights unseen work of Realtors in new ad campaign

Feb 23, 2026

The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.

NAR’s marketing chief reveals the new strategy for Realtors

Feb 23, 2026

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

How to get off the feast-or-famine real estate roller coaster

Feb 22, 2026

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.

ChatGPT and Meta redraw the lines of reach and control

Feb 21, 2026

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again.

Supreme Court calls Trump tariffs unconstitutional. What now?

Feb 20, 2026

The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason.

Approval of Compass-Anywhere merger ‘raises questions about corruption’ at AG’s office: Senator

Feb 20, 2026

A letter addressed to U.S. Attorney General Pamela Bondi and signed by 18 members of Congress asks for more information about the DOJ's review of the merger, which it says was cleared "under extraordinarily questionable circumstances."