Resources

Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies

Dec 19, 2025

Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.

Don’t sleep on Google: 7 steps to get more 2026 recommendations

Dec 19, 2025

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.

Google just entered real estate, but the real shift isn’t about listings

Dec 19, 2025

The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations

Dec 19, 2025

Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.

Offering plans explained: Red flags every real estate broker must catch before closing

Dec 18, 2025

Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple.

Unlisted founder talks inventory, seller signals, market opportunity

Dec 18, 2025

Unlisted founder Katie Hill believes off-market is the solution to real estate's long-standing inventory problems. But her idea has been tried before.

Dems raise antitrust concerns over Compass-Anywhere merger

Dec 18, 2025

Senators Elizabeth Warren and Ron Wyden are asking the DoJ and FTC to "thoroughly investigate" the pending deal, which they claim would "entrench existing antitrust and price manipulation concerns that have been at the center of mounting litigation."

Seasonal cooling sweeps market as buyers grapple with affordability

Dec 18, 2025

Zillow reports that, despite an unusually active fall market this year, the housing market has finally settled into a slower pace for winter and returned to seasonal norms.

Why agents should participate in a pitch battle in 2026

Dec 18, 2025

Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes.

Will the ‘vibecession’ end in 2026? Economist Jeff Tucker thinks so

Dec 18, 2025

Windermere's Jeff Tucker explains why 2025 was a "remarkably stable" year and what can be done to improve consumer and agent sentiment going into 2026.

Dunbar’s Number explains why average agents stay average

Dec 18, 2025

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here's why that's not enough to sustain a real estate business today.

5 qualities every great transaction coordinator must have in 2026

Dec 18, 2025

Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great.