Resources

Here’s where real conversion begins (Hint: It’s not the lead)

Mar 31, 2026

The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too.

Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

Mar 31, 2026

The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years.

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

Mar 31, 2026

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure.

Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement

Mar 30, 2026

Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found.

A step-by-step guide for using AI to master real estate marketing

Mar 30, 2026

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time.

5 ways feng shui may show up in buyer conversations in 2026

Mar 30, 2026

In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026.

The ultimate spring cleaning checklist for rental properties

Mar 30, 2026

Combine a physical “spring cleaning” with a review of workflows to protect property value, improve tenant satisfaction and ensure efficiency, Ryan Barone writes.

Home flipping isn’t dead, but the easy money is gone

Mar 30, 2026

Home flipping profits are at a near-20-year low. New data shows shrinking margins, shifting demand and how investors are adapting in 2026.

Rory Golod is bringing ‘high-tech, high-touch’ to new Compass role

Mar 30, 2026

Golod has been promoted to president of growth at Compass parent company Compass International Holdings. He will oversee the company's tech, recruitment and communications.

Realtor.com meets ‘homebuyers wherever they are’ with ChatGPT integration

Mar 30, 2026

Realtor.com's ChatGPT integration gives buyers affordability and neighborhood insights. However, they'll need to go to Realtor.com to view listings.

Interactive: Where immigration shored up waning housing demand

Mar 30, 2026

In this series of maps and tables, Intel explores which U.S. markets got hit with a double-whammy of outbound movers and reduced immigration flows last year.

Stability and scale are becoming the new recruiting advantages

Mar 30, 2026

Top agents are rethinking brokerage decisions as stability, culture and long-term opportunity take center stage.