Resources

Improving rates just drove a ‘big week’ for mortgages

Jan 21, 2026

The latest numbers from the Mortgage Bankers Association show that applications for loans increased last week. Rates for a 30-year fixed rate loan averaged 6.16 percent

Industry vets debut playbook to provide ‘non-Realtor MLS Access’

Jan 21, 2026

Russ Cofano and Amit Kulkarni of Alloy Advisors are among a group that has created the "Playbook for MLS Access in the Post NAR Policy Era."

Is your follow-up awkward? Here’s how to fix it

Jan 21, 2026

Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing.

Secrets to ultra-luxury staging: customize, communicate and get it all done quickly

Jan 21, 2026

Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and keeping an open dialogue.

Why your role matters more than the team itself

Jan 21, 2026

Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model.

3 ways this brokerage implements AI to improve operations

Jan 21, 2026

AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work.

NAR vows to make sure ‘every dollar is justified’

Jan 20, 2026

The National Association of Realtors released its 2025 Annual Report on Tuesday, which reflected on industry pressure points and how NAR is refocusing on helping Realtors "thrive in their day-to-day businesses."

The anti-recruiting strategy behind this 175-agent, $545M team

Jan 20, 2026

Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years.

Sellers outnumber buyers as home prices barely inch up

Jan 20, 2026

There were roughly 47 percent more homesellers than buyers in the market in December as home prices ticked up by just 2.2 percent year over year, according to new data from Redfin.

Relationships before Reels: Why real estate still runs on connection

Jan 20, 2026

At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table.

Homebuyers don’t need motivation. They need leadership

Jan 20, 2026

If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process.

When it comes to private listings, choice isn’t the same as freedom

Jan 20, 2026

Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes.