Resources

Stuck in a rut? Pros urge agents to do lead gen with a human touch

Feb 24, 2026

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell.

Leadership misalignment is the hidden real estate career killer

Feb 23, 2026

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts.

Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’

Feb 23, 2026

Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar.

How to capture massive share in today’s tough real estate market

Feb 23, 2026

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes.

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ

Feb 23, 2026

As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive.

How to raise your price point with luxury staging

Feb 23, 2026

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively.

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

Feb 23, 2026

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

Keller Williams opens Command platform to 3rd-party developers

Feb 23, 2026

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace.

More home-seekers say they’ll buy. Will they be enough to save the spring market?

Feb 23, 2026

A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.

NAR highlights unseen work of Realtors in new ad campaign

Feb 23, 2026

The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.

NAR’s marketing chief reveals the new strategy for Realtors

Feb 23, 2026

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

How to get off the feast-or-famine real estate roller coaster

Feb 22, 2026

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.