CRS Week

A CELEBRATION OF EXCELLENCE IN REAL ESTATE
CRS Week brings the industry’s top professionals together for a dynamic week of learning, inspiration, and community.
With five expert-led webinars and opportunities to engage with fellow designees, RRC members, and industry leaders, this is your chance to celebrate achievement, exchange ideas, and explore what’s next in residential real estate.
JOIN THE FUN
SEPTEMBER 15-19, 2025
REGISTER NOWWebinars daily at 2:00 PM CT | 60 minutes each
WHAT IS CRS WEEK?

CRS Week is the Residential Real Estate Council’s annual celebration of the Certified Residential Specialist Designation—the most prestigious credential in the industry. It’s a chance to spotlight the impact of CRS Designees and the value they bring to clients, colleagues, and communities across the country.
This event brings together RRC members, designees, state leaders, and real estate professionals nationwide to connect, grow, and recognize what makes the CRS community exceptional.
WHAT YOU'LL GAIN
Whether you're proudly carrying the CRS Designation or considering your next step in real estate, CRS Week delivers education and inspiration designed to move your business forward.
DISCOVER

strategies and tools from top industry experts
CELEBRATE

your achievements and the impact of your peers
LEARN

how to stay ahead in a changing market
EXPERIENCE

the energy and support of the CRS community
DAILY WEBINARS ALL WEEK.
One registration gives you access to all five sessions—live and on-demand.
Daily at 2:00 PM CT | 60 minutes each
MONDAY
Destination Real Estate: Did You Come to Win or Are You Just Passing Through?
KIM KNAPP
CRS CERTIFIED INSTRUCTOR
Fleming Island, FL
Let’s be honest: if your only goal is the commission check, people will always feel like an obstacle. In this bold and unfiltered kickoff to CRS Week, Kim Knapp brings the fire—and the truth—about what it really takes to build a lasting legacy in real estate.
From mindset and money myths to delayed gratification and purposeful growth, you’ll dig deep into what’s driving (or draining) your ambition. You’ll confront the stories that keep you stuck, get clear on your values, and realign your direction with intention. It's time to check your GPS, fuel up, and choose your destination on purpose
Takeaways:
Shift your mindset to support a sustainable, purpose-driven career
Challenge the “money lies” and limiting beliefs that hold agents back
Understand the role of delayed gratification in lasting success
Learn how to align your goals, habits, and values to build momentum
Leave with clarity, motivation, and a plan to build your real estate legacy
TUESDAY
The Digital Trust Factor: How to Get Noticed and Get Hired
PAT ZABY
CRS CERTIFIED INSTRUCTOR
Dallas, TX
In today’s crowded market, simply being online isn’t enough. To succeed, you need to stand out, earn trust, and turn attention into action. The agents who win aren’t always the loudest—they’re the most trusted.
This results-driven session shows you how to position yourself as the agent people recognize, believe in, and choose—without draining your time or budget. You’ll learn how to build digital credibility, increase visibility, and attract serious buyers and sellers with less effort.
If you’re ready to rise above the noise and become your market’s go-to pro, this is where it starts.
Takeaways:
Automate your marketing to save time and reduce stress
Generate quality leads with targeted, affordable digital tactics
Build trust through consistent branding and valuable content
Stay top of mind with strategic visibility
Convert online engagement into real-world appointments
WEDNESDAY
AI Made Simple: Real Tools for Real Estate Success

NATE JOHNSON
CRS CERTIFIED INSTRUCTOR
St. Louis, MO
Artificial Intelligence isn’t just for tech experts—it’s for everyone. In this practical, down-to-earth session, you’ll discover how everyday AI tools can make your job easier, your marketing stronger, and your workflow more efficient (and yes, maybe even a little more fun).
Whether you’re a solo agent or part of a team, you’ll learn how to use AI to boost client communication, streamline your processes, and stand out in a crowded market—no tech degree required.
AI is reshaping the real estate industry, and the agents who adapt will thrive. If you’ve ever wondered how AI can actually work for you, this session will show you where to start.
Takeaways:
Communicate your value with AI-powered messaging tools
Analyze market data and create client-ready reports with ease
Explore time-saving AI tools to enhance marketing and productivity
THURSDAY
Five Principles for Success in Luxury Real Estate
JACK COTTON
CRS CERTIFIED INSTRUCTOR
Osterville, MA
It’s time to stop sitting on the sidelines. In this fast-paced and inspiring session, Jack Cotton outlines five essential principles every agent needs to succeed in luxury real estate—whether you’re breaking in or leveling up. From mindset to differentiation, you’ll gain the tools to compete (and thrive) in this high-stakes market.
Luxury real estate isn’t just about price points—it’s about delivering elevated, tailored service that high-net-worth individuals expect. This session will give you the framework to position yourself as the go-to expert and the inspiration to aim for seven figures—sometimes from a single transaction.
Takeaways:
Understand why being seen as a commodity is the fastest way to lose luxury clients
Discover how to create and embody a brand story that resonates with affluent buyers
Learn the five core areas of expertise that make you the trusted advisor for HNWI clients
FRIDAY
Capturing Global Customers and Bringing Them to Closing
GONZALO MEJIA
CRS CERTIFIED INSTRUCTOR
Jacksonville, FL
International buyers and sellers are closer than you think—and this session will show you how to connect, communicate, and close. You’ll learn how to develop relationships with global clients, both locally and abroad, and adapt your business practices to meet their unique needs.
From cultural nuances to language barriers, we’ll explore the factors that can complicate international transactions—and how to turn them into opportunities. If you’re ready to expand your reach and tap into a global client base, this session is your roadmap.
Takeaways:
Recognize the benefits and challenges of working with international customers
Learn strategies to locate global clients both locally and abroad
Discover best practices for serving international buyers and sellers
Understand cultural differences that can influence the real estate process
Gain tips to improve negotiation and communication across borders
BE A PART OF CRS WEEK 2025
SEPTEMBER 15-19, 2025
REGISTER NOWWebinars daily at 2:00 PM CT | 60 minutes each