Use Story to Succeed in Luxury Real Estate and Beyond
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Luxury real estate agents often face a divide of age, wealth, experience, etc. with their well-to-do clients. CRS Instructor, Jack Cotton details how to use the power of story in luxury listing presentations to bridge any gaps and create a sense of reverence for your brand and your service. He also covers how to create a story around the property, once you've won the listing, to draw in buyers and get it sold.
Meet Jack
Jack Cotton has worked continually in the real estate company he started in his college dormitory room 35 years ago. He didn't need to work for another broker to learn the business because he knew so much at the age of 21. He knew so much in fact that it took him 1 year, 2 months and 3 weeks to sell his first house.
Jack Cotton
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What you will learn
Luxury real estate agents often face a divide of age, wealth, experience, etc. with their well-to-do clients. In Part 2, Jack Cotton, CRS, details how to use the power of story in luxury listing presentations to bridge any gaps and create a sense of reverence for your brand and your service. He also covers how to create a story around the property, once you've won the listing, to draw in buyers and get it sold.
Cancelation Policy
RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.
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