Resources

55 power users spill their AI secrets to a slicker real estate workflow

Sep 22, 2025

Today's brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders believe that may change.

How the growing buyer power shift is reshaping the real estate market

Sep 22, 2025

The week on The Download: After years of frustration, homebuyers are finally back in the driver's seat in many markets.

The best time to buy a home in 2025: What agents need to know

Sep 22, 2025

The 2025 housing market is rebalancing, offering real estate agents a rare opportunity to guide clients, attract leads and close deals effectively.

Guiding homebuyers through the offer’s fine print: Step 5

Sep 22, 2025

In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer.

Here’s a simple formula for building a healthy, thriving business

Sep 21, 2025

The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work.

From TikTok to memes, the battle over who shapes culture

Sep 21, 2025

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how quickly that can change.

How to stop real estate websites from stealing your clients

Sep 20, 2025

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads.

What is the Federal Reserve, and how does it impact real estate?

Sep 20, 2025

Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman.

Fathom Holdings looking to raise at least $5.4M in public offering

Sep 19, 2025

At $2 per share, the latest offering of three million shares is priced nearly three times higher than a March raise, when the North Carolina-based real estate brokerage was flirting with delisting.

Opendoor continues C-sweep with CFO swap

Sep 19, 2025

Christy Schwartz, the iBuyer’s longtime chief accounting officer, was named interim CFO. She’ll replace Selim Freiha, who served as CFO for less than a year.

Robert Reffkin, mortgage moves, Serhant family: Inman’s Top 5

Sep 19, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

The No. 1 secret to not using ‘salesy’ scripts: Now Streaming

Sep 19, 2025

Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points.