Resources

3 secrets to branding (psst … it’s not really about you)

Nov 11, 2024

What’s in a brand? In real estate, a brand is essentially how someone feels about you or your product based on their feelings, associations and experiences.

Why your brokerage needs a data warehouse for Q4 and beyond

Nov 11, 2024

Data is the key to staying ahead in today's competitive real estate market. The ability to gather, organize and interpret information efficiently can make or break a brokerage's profitability.

How real estate pros can adapt and prepare for the silver tsunami

Nov 11, 2024

Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas' Stuart Siegel writes.

Brokerages expect rates to drop. Their clients bank on the opposite

Nov 11, 2024

Potential real estate clients are growing less responsive to mortgage-rate dips, one of several key takeaways from the results of the latest Inman-Dig Insights consumer survey.

Compass CEO Robert Reffkin: Zillow will be the national MLS

Nov 11, 2024

Reffkin continued his campaign against the Clear Cooperation Policy at the National Association of Realtor's annual NAR NXT conference during a "Future of the MLS" session Friday.

8 essentials to give your brand the ultimate curb appeal

Nov 9, 2024

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market.

How to successfully sell real estate to any generation

Nov 9, 2024

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

It’s wild out there. Time to rest, renew, reset: The Download

Nov 9, 2024

With professional, political and personal struggles on all sides, let's take a break with some feel-good, self-care, positive-thinking resources.

Side files restraining order against Alexander brothers in new action

Nov 8, 2024

The temporary restraining order alleges that Tal and Oren Alexander moved the underlying collateral on a loan that the firm extended to Official Partners two years ago in a potential attempt at "dissipating the assets."

Embrace educational events to increase client engagement

Nov 8, 2024

Tune in to Inman Access, and learn how educating clients through special events can strengthen relationships and keep your lead-gen pipeline full.

DropOffer offers ways to add and communicate value: Tech Review

Nov 8, 2024

DropOffer has released a fully refreshed browser version of its off-market home sales platform.

North Dakota voters reject plan to eliminate property taxes

Nov 8, 2024

State officials estimated that Measure 4 would cost North Dakota $3.15 billion in lost revenue over two years. Realtor.com Chief Economist Danielle Hale cautioned that while North Dakota’s property tax system might benefit from reform, eliminating it entirely could create even greater challenges.