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Digital Marketing: Social Media Certification

Social media is an indispensable tool for real estate professionals in the digital age. The Digital Marketing: Social Media Certification program offers comprehensive training on using platforms like Facebook, Instagram, LinkedIn, and TikTok to expand your online presence and drive engagement.

 

Participants will learn best practices for creating compelling content, targeting the right audience, and optimizing campaigns for maximum ROI. By mastering these strategies, agents can elevate their marketing efforts, build stronger relationships with clients, and establish themselves as leaders in their local markets. Completing this certification empowers agents to leverage social media effectively to grow their business and increase visibility.

 

The learner will receive 10 credit hours toward the CRS Designation.

Complete your certification

This certification will ask potential students to complete the courses listed below. After successful completion and achieving scores of 70% or better on both exams, students will receive the certification.

Step 1
Self Paced Learning

Course Titles:  

Making Social Media Work

The Real Estate Social Media Marketing Planner

Navigating the Social Media Maze
 

Required online course and webinar recordings that are flexible and available on your schedule, designed to help real estate professionals create a results-driven social media strategy. You’ll learn how to develop a targeted content plan that attracts and engages your ideal audience, apply platform-specific strategy across Facebook, Instagram, LinkedIn, and TikTok, and use analytics to track performance and improve ROI. These self-paced learning modules also focus on building stronger client relationships and reinforcing your brand through a consistent, professional social media presence.

Non-Member $120.00 Designee $100.00

Step 2
Choose either an additional self paced or classroom course to complete the certification:

Classroom

(8 credit hours)

Course Title:
Digital Marketing: Establishing a Social Media Brand
 
In a traditional in-person or virtual classroom setting with an instructor, this course helps real estate professionals understand the value of a well-defined social media strategy and how it directly supports business growth. You’ll learn how to interpret site analytics and engagement to refine your approach, decide which platforms deserve your primary focus, and create a practical, actionable social media plan for your business. The course also guides you in developing effective content ideas and integrating risk-management practices to protect your brand, stay compliant, and post with confidence.
Price TBD
*Varies by location

Self Paced

(8 credit hours)

Course Title:
Digital Marketing: Establishing a Social Media Brand
 
An online course that’s flexible and available on your schedule, designed to help real estate professionals build a smarter social media strategy. Learn how to use analytics to guide decisions, focus on the right platforms, create practical content plans, and manage risk so you can market confidently and effectively.
Non-Member $185.00 Designee $150.00

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Get Certified

Once you have completed all of the necessary course requirements you will earn the certificate noted above. You will receive a certificate of completion and access to the logos to be used in your marketing and advertising. Should you have any questions or if you encounter any issues or delays, please email CRSHelp@crs.com so that we can best assist.