International Education
Education
An education catalog that transcends borders and local customs.
CRS Advanced Training Program (ATP)
The CRS Advanced Training Program* was created for real estate professionals living and working outside of the United States. The Council’s ATP education catalog transcends borders and local customs by focusing on universal sales concepts, systems and sales strategies used by top producing real estate agents in the United States. *Also known as the Real Estate Advanced Practices (REAP) Program in some countries.
The 5 Key Components
This five-part classroom program* identifies the successful systems and strategies used universally. The program is broken into separate courses. They may be presented over consecutive days or as one-day courses, in any order, and within one calendar year.
*Program may vary depending on country.
The ATP provides an excellent foundation for residential sales training and provides credit towards the elite CRS Designation. ATP can be easily delivered by a certified instructor through a large firm, organized real estate entity, or association.
Business Planning
Identify long-term goals
Establish a mission statement
Implement appropriate techniques to evaluate, study, and analyze business
Setting a gross billing goal
Marketing Practices
Five essential marketing skills
Personal promotion techniques
Marketing and promotional systems
Delivery systems to generate a successful referral business
Negotiation Strategies
Preparing an effective presentation
Creating trust with clients
Understanding client needs and motivations
Selling service and benefits
Client Relations
Handling objections
Demonstrate properties to buyers
Negotiate contracts
Checklist for service from contract to settlement
Networking & Building Relationships
Focusing your business or extraordinary customer service to attract a higher caliber client in a more structured way
Developing strategies and dialogues for enhancing, sorting, and prioritizing a database of local, national, and global referral clients
Understanding the expectations of the “new consumer” and the specific behavioral changes required of the “new referral-based agent” to meet those expectations
Planning specific delivery systems designed to generate an ongoing, successful repeat and referral business
Sponsor A Program
ATP courses are designed for ease of presenting. Established organizations, such as real estate companies and allied industry businesses, educational foundations, or universities, can bring the CRS Advanced Training Program to their country. As a sponsor, your organization can be the first in your country to introduce valuable RRC Education to your agents or members.
For more detailed information about bringing the CRS Advanced Training Program to your market, please contact our Booking Coordinator.
Sponsor a Program
As a program sponsor, you will:
Offer high quality education to real estate agents in your country
Have the ability to choose the instructor(s) you wish to have trained
Generate revenue for your organization while providing valuable benefits
Become An Instructor
Bring the training used by top residential real estate agents to your country as a Certified CRS Advanced Training Program Instructor. As a recognized leader in residential real estate education, RRC has designed a program to provide international residential real estate practitioners with the systems and strategies used by successful residential real estate sales agents.