Sell-a-bration/Annual Conference


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Sell-a-bration 2021 Update

The Council has decided to cancel the Sell-a-bration 2021 conference event originally scheduled for February 1-2nd. In its place, we will host a one-day virtual Sell-a-bration event Thursday, February 11th, more details to come on this.

We will also be holding a SAB Reconnect event on August 17-18th at Harrah’s Lake Tahoe Hotel.

We feel that for the health and safety of our members and staff this is the best decision, and we are looking forward to connecting with everyone in-person again! Nashville is now on the schedule for Sell-a-bration 2025.

Please note:

Anyone already registered will receive an updated confirmation by October 31st via email. They will automatically be transferred to both events (virtual and in-person). If requesting a change or refund, please contact customer service via email at no later than December 15th.

We will not have a VIP program for these events. Anyone who upgraded to VIP will automatically have this portion of their registration transferred to a Night Out ticket. Those individuals will also be notified by email. If you registered for both you will be receiving a refund for the VIP portion.

Sell-a-bration® Re-Connect | Virtual


Establish new contacts & grow your referrals

Best in class education for you to lead the market

Expand your brand & grow your techniques 

Why Attend

Top Producers in residential Real Estate will be gathering online this February 11 for Sell-a-Bration Re-Connect Virtual, sharing insights and lessons learned that took their business to the next level. From tools to helping you close more sales in a low inventory market to marketing techniques that set their businesses far apart from the competition, the brightest leaders in the industry come together and share like no other group in the industry.

About the Virtual Event

Date: Feb. 11, 2021

Location: Anywhere you'd like


Standard Registration:
Members: $99 | Non-Members $149

 Event Speakers

Koki Adasi, CRS

CRS Talks

Diane Allen

Opening Keynote: Bring Your A-Game to Your End Game

Alexis Bolin, CRS

He Said, She Said

Kim Cameron, CRS

Know Your Numbers

Kelly Catallo, CRS

10 Ways to Become Known in your Community

Nikki Crowder, CRS

The Cheese is Moving Again: REO 101

Laura Fangman, CRS

Networking Reception

Bobbi Howe, CRS

CRS Talks

Lisa Marshall, RRC Chief Marketing Officer

10 Principles behind Great Candidates and Hiring Manager Experiences

Monica Neubauer, CRS

Getting the Seller's Attention! Multiple Offer Strategies for Buyers

Addie Owens, CRS

Building Resilience into your business plan

Rich Sands, CRS

Know Your Numbers

Event Schedule | February 11, 2021

Times are Central Standard Time (CST).

9:00 AM - 9:10 AM Celebrity Guest Welcome (video) & Emcee Brian Copeland Welcome 
9:10 AM - 10:00 AM Opening Keynote: Bring Your A-Game to Your End Game
Diane Allen
10:00 AM - 10:15 AM Vendor Exchange
Emcee: Brian Copeland
10:15 AM - 10:45 AM Break
10:45 AM - 11:15 AM Breakout:  He Said, She Said
Alexis Bolin, CRS
Breakout:  10 Ways to Become Known in your Community
Kelly Catallo, CRS
11:15 AM - 11:45 AM Break
11:45 AM - 12:15 PM Breakout:  Know Your Numbers
Kim Cameron, CRS & Rich Sands, CRS
Breakout:  Getting the Seller's Attention!  Multiple Offer Strategies for Buyers
Monica Neubauer, CRS
12:15 PM - 12:30 PM Break
12:30 PM - 1:00 PM Vendor Exchange
Emcee: Brian Copeland
1:00 PM - 1:30 PM Break
1:30 PM - 2:00 PM Breakout: TBD Breakout: Building Resilience into your business plan
Addie Owens, CRS
2:00 PM - 2:20 PM Break
2:20 PM - 2:50 PM 10 Principles behind Great Candidates and Hiring Manager Experiences
Lisa Marshall
2:50 PM - 3:15 PM Break
3:15 PM - 4:15 PM Vendor Exchange & CRS Talks
Emcee: Brian Copeland
4:15 PM - 4:30 PM Break
4:30 PM - 5:00 PM Happy Hour

Diane Allen - SAB-2021 Keynote

Sell-a-bration® Re-Connect | Live


Why Attend

Sell-a-bration®, is the only event in the industry that is specifically for CRS Designees, candidates, and those interested in improving their business through world-class education and networking. This annual event attracts thousands of top-producing REALTORS® who are seeking to improve their business and increase their referral networks. You’ll leave the event with new connections, innovative ideas and fresh strategies that will have an immediate impact on your business.

About Live Event in Lake Tahoe

Date: August 17-18, 2021
Location: Harrah's Lake Tahoe Hotel

Hotel Reservations: Harrah's Lake Tahoe | Harvey’s Lake Tahoe


Standard Registration:
Members: $399 | Non-Members $449

Night Out Tickets:
All: $125 each

Pre-Conference Course Registration:
Members: $125 | Non-Members $150

  • Future Sell-a-bration Meetings

Pre-Conference Course

Join us in Lake Tahoe for this newest addition to the Council's Negotiation Curriculum, Negotiations 2.0 featuring CRS Instructor, Dale Carlton, Jr. Getting to an agreement is more complex than ever, but there are even more tools available  to help you go well beyond the Win-Win approach. From identifying your strengths in negotiation to ascertaining your clients true objectives, this course will take your negotiations to the next level.

Sponsors & Exhibitors

Prime exhibitor and sponsorship packages go quickly, so don't delay! Please contact RRC Business Development at (312) 321-4443 or

Book Your Hotel

Get discounted room rates when you stay in our block at Harrah's Lake Tahoe Hotel

RRC room block will be available soon, please check back at a later time.
Harrahs Lake Tahoe

Check out a recap of Sell-a-bration® 2020 in Orlando, FL

Cancellation Policy

All Sell-a-bration related cancellations (including Pre-Conference course cancellations) must be made in writing by way of email to Documentation may be requested to legitimize the request, and the Council has the right to review each individual situation wherein a cancellation is requested. Final decision is up to the discretion of the Council.

Cancellation of Sell-a-bration Re-Connect conference registrations will be assessed a $50 administrative fee up until April 30th, 2021. Between May 1st and June 30th, a $150 cancellation fee will be assessed. No refunds will be provided after June 30th, 2021

In the event you cannot attend, you may request to transfer your registration to another person. The last day to make this request in writing, is June 30th, 2021. Any approved transfer requests will be assessed a $50 administrative fee that must be paid before the request is finalized. Any requests to transfer after this date will not be permitted.

RRC Night Out Tickets and VIP Upgrades are non-refundable.

Tax Deductions

The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals, and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.