RECORDING: How to Build Your Marketing Program
Download Course Material
View the 60 minute free CRs webinar recording from August 14th, 2012, How to Build Your Marketing Program, with Chris Brogan.
What to Expect...
Marketing has changed dramatically over the last handful of years, especially with the rise of mobile marketing, social media marketing, and several other digital touch points that work to augment your face-to-face and other marketing and sales efforts. When all is said and done, however, you'll see that you know more than you think about all this.
This webinar recording covers:
- A very basic marketing frame for offline and online marketing.
- An introduction to digital marketing tools and tactics.
- Five counter intuitive mindsets to the new world of marketing.
- Measurements for these new touch points.
- Next steps for the next few days.
Chris Brogan is a New York Times Bestselling author of books like Trust Agents (cowritten with Julien Smith), Social Media 101, and Google Plus for Business.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
He has 12 years of experience in online networks, social communities, and other elements of digital business.
He has 16 years of enterprise telecommunications and wireless experience prior to all this.
With CRS webinar recordings you will have access to: