The Power of the Open House: Why Smart Agents Never Skip This Step

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In an age of online listings, many agents underestimate the true value of a well-executed open house. But top producers know it’s one of the most powerful tools for building momentum, generating leads, and positioning themselves as market experts.

In this fast-paced, one-hour session, real estate expert Mike Selvaggio will show you how to transform open houses from routine events into strategic marketing opportunities that attract motivated buyers, impress potential sellers, and help you grow your business—no matter the market conditions.

Whether you’re just starting out or are a seasoned pro, this session will give you fresh ideas, practical techniques, and proven systems to get more out of every open house.

Why should you register:

• New and experienced real estate agents who want to generate more leads and listings through smarter open house strategies
• Listing agents looking to create more buzz, attract serious buyers, and impress sellers.
• Buyer’s agents who want to use open houses to meet motivated clients and expand their pipeline.
• Team leaders and brokers who want to train their agents to use open houses as powerful marketing and branding tools.

Whether you’re just starting out or are a seasoned pro, this session will give you fresh ideas, practical techniques, and proven systems to get more out of every open house. 

Meet Mike

Mike Selvaggio is a Certified Instructor with the Council of Residential Specialists (CRS), an affiliate of the National Association of REALTORS®. He has served in numerous leadership roles, including 2008 National President of CRS, 2017 National Director, and 2018 Regional Vice President.

Mike has taught thousands of REALTORS® across the U.S. and internationally, presenting in Italy, Japan, Korea, Canada, Spain, and the Bahamas. Recognized as Delaware REALTOR® of the Year (1990) and CRS of the Year for his region (2023), Mike has also served as president of both the Delaware Association of REALTORS® and his local board.

Mike is the founder of Delaware Homes, with two offices statewide. Mike has been a REALTOR® since 1976 and continues to inspire agents through teaching, writing, and leadership.

Michael Selvaggio

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• Proven Strategies to Maximize Attendance & Engagement: How to draw serious buyers, create energy, and build buzz around your listings.
• Turning Visitors Into Clients: Techniques for capturing leads, building trust, and following up effectively after the event.
• Using Open Houses to Attract Sellers and Build Your Brand: Learn how smart agents use open houses not just to sell homes—but to win future listings.

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.