Marketing with Video Shorts

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Top digital marketers agree: short-form video is king in today’s social media landscape. To stay ahead, REALTORS® must master IG Reels, YouTube Shorts, and other bite-sized video content that captivates homebuyers. In this session, you'll meet real estate pros who are excelling with short-form video, learn the must-have apps and tools, and discover how to create high-impact content that drives engagement and leads.

Because short-form video is the future of real estate marketing—and if you’re not using it, you’re missing out on leads! Homebuyers and sellers are scrolling platforms like Instagram Reels and YouTube Shorts daily, and the REALTORS® who know how to create engaging, bite-sized content are getting more visibility and business.

Meet Juanita

Juanita is an international speaker and RRC Instructor. Every year she speaks to thousands of people through keynotes and breakout sessions. Her consulting and training firm delivers over 200 workshops to entrepreneurs, corporate employees, and associations across the globe. A former Engineer and Global Sales Executive, she speaks on topics such as Communication, Goal Setting, and Technology.

Businesses and associations that have hired Juanita include LG, the CDC, and the U.S. Chamber of Commerce. Her expertise has been published in Fast Company magazine, the Investor’s Business Daily and she was invited to be a featured guest on the Australian podcast, "5 Minutes for Me."

Juanita McDowell

Hour

LOCATION

CRS Designation

Lifelong Learning

Certification

CE Credits

What you will learn

• The essential elements of IG Reels, YouTube Shorts, and TikTok videos that capture attention and drive real estate leads
• Some of the best equipment, editing apps, and AI-powered tools that make video creation quick, easy, and professional-looking—even if you’re not a tech pro
• Proven Strategies from Top REALTORS® – Take a close look at real estate pros who are successfully using short-form video to grow their brand, attract buyers and sellers, and increase engagement

Cancelation Policy

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.