Foundations of Negotiations

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Superior communication skills are a core requirement for successful real estate agents, and at no time is communication more critical than during negotiations.

Your performance during negotiations will stick in your clients' minds and often serve as a key differentiator. The goal of this course is to provide a solid start to the negotiation process for residential real estate professionals. What are the concepts of negotiating? How will you lead the negotiation? Who are involved? What are your goals?

Whether you are negotiating a listing contract with a seller or the price of a home with a buyer, your negotiation skills directly influence the results you get.

Course learning objectives:


$50 Non-Member | $40 Member

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4.9 rating out of 68 reviews

Miriam Bell; Tucson, AZ



"Served as a good review of negotiation skills "

Scott Gingerich; Warsaw, IN



"Helpful ideas of ways to engage clients on first contact and resources to use during that initial meeting."

Virginia Rogan; Nashville, TN



"Reminder to keep the outcome independent of your negotiations."








How to:

  • Illustrate the basic concepts of the negotiation process
  • Address initial client contact and expectations
  • Identify client interests by using effective questions and listening techniques
  • Define the people involved in the negotiation

Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.


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