Video Marketing to Enhance Your Business

2 Credits important_devices eLearning
done CRS Designation   done Maintenance   highlight_off Certification   highlight_off CE Credits

A recent study conducted jointly by The National Association of REALTORS® and Google asserts that video marketing strategies are crucial for reaching today's house hunters. Consumers increasingly are going online to learn about neighborhoods and properties and make decisions about which agents they want to work with. To connect with consumers in fast-paced, digital environments, you must set yourself apart and grab their attention almost instantly. Video marketing is a highly effective tool for achieving these purposes.

Delivering your message as video content can make it more memorable and engaging. It appeals to viewers on an emotional level while also helping them understand information more quickly. Video thus is a smart choice for marketing you and your business, especially when you take advantage of low-cost, high-impact options.

This course offers strategies for using video marketing to build your business. Using real world scenarios and examples, it takes you through the planning and implementation of video marketing projects.

With CRS eLearning courses, you can take them anywhere you have an Internet connection, at your own pace.


4.7 rating based on 82 reviews (5-point scale)

Lisa Hanson; Portland, OR



"It broadened my knowledge of the many avenues for using video."




"I learned that there is so much more to using video productively then simple producing and posting. Great information."

Virginia Rogan; Nashville, TN



"It was a good general overview of the videography process."

Lisa Cernuto; Mooresville, NC



"The course encourages me to use video frequently."


How to:

  • Identify uses for video in real estate
  • Determine the desired type and outcome for a video project
  • Determine whether to self-produce or hire a professional videographer
  • Distinguish between levels of home tour videos
  • Optimize description, tag, and video titles
  • Determine if video is reaching desired outcome

Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.


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