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Once you’ve earned your CRS designation, it’s time to make your CRS network work for you. But where do you begin? Several top-producing CRSs share their tips for creating a strong referral network.
If you have built a successful referral network and would like to share your tips for creating one, contact us at MemberConnect@crs.com.
From Gregg Fujita, CRS, GRI, Harbor Bay Realty, Alameda, Calif.:
- Target specific locations. Which locations outside your service area do you get most of your referrals from, and which locations get more of your own referrals?
- Meet with agents in those areas to solicit referrals. Keep a file on each of those locations. When a client decides to relocate to any of those locations, you can provide some information about the area and can recommend an agent.
- Be involved in the interviewing process to help your clients. Whether receiving the referral or providing one, talk to the other agent about the prospect’s needs.
- Contact agents you know in nearby areas. If you do not personally know of an agent in the outgoing referral area, then contact agents that you do know in nearby areas and ask if they can recommend someone. This will increase your chances of finding a great agent to help you client. It also reminds the agent that you are active in the referral game.
- Introduce yourself to major brokers or office managers in the area. Since they send more referrals than the average agent, they can keep your name in mind if they need to refer a client to your market area.
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Lynda Thompson, CRS
Prudential California Realty
Escondido, CA
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