How to Market Your Courses

• Discuss CRS Course with participants at other educational offerings informally during breaks and hand out your CRS Course flier.

• Request mailing labels from the Council.
• Send postcard announcing CRS Course to target audience.
• Post CRS Course information on your Web site and MLS Notice Boards.
• Send out news release about the CRS Course to local and business media.
• Contact local REALTOR® boards and associations and let them know a CRS course is coming to their area. 

• Send out second news release.
• Distribute personalized e-mails locally to CRS general members and past students.
• Begin radio announcements at a local station.

• Distribute brochure with details about the CRS Course and Instructor to the target audience.
• Send out a news release about the CRS Instructor.
• Write and send personalized e-mails to your members and past students.

• Send out a reminder postcard on your CRS Course.
• Make calls to CRS general members and past students.
• Call local managers and brokers and ask to speak about your course at their next sales meeting.
• Distribute a calendar news release.
• Request a blast e-mail from CRS.

• Send out a personalized reminder e-mail to all of your paid registrants. Suggest that they bring a friend!

For more ideas on how to market your Course, contact Andrea Laue, education program coordinator at 312.321.4456.