Oscar Gonzales, MBA, PhD, the managing partner of the Gonzales Group, one of the nation’s top thought leaders in the housing industry, presents Working with Multicultural Consumers. By the year 2012, nearly 47% of growth in the U.S. population will come from multicultural races. Successful organizations understand these consumers. Do you understand the multicultural consumer? This webinar recording provides sound strategies for your real estate business on how to develop and market to a multicultural demographic.
DURATION: 60 minutes, to be viewed at your convenience
ACCESS: 45 days from purchase date
COST: Your price is automatically calculated after you sign in.
New low price for a limited time!
- CRS Designees: $10
- All other registrants: $15
While viewing the recording you will get information on:
- creating and utilizing business development tools to accommodate changing market conditions so you can grow your real estate business
- the changing demographics of America
- how your real estate business should change
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Oscar founded the Gonzales Group in 2003. His firm provides Multicultural Markets business and strategic solutions in the real estate and financial services community. Oscar is a nationally known speaker and author on Multicultural Markets and their impact on real estate trends, affordable housing, consumer behavior, and business modeling and planning. |
Oscar Gonzales

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Why is it critical for agent's to view Oscar's webinar recording? "In real estate today you need to look at the market as it is now and how it will be in the future. If you don't keep your eye on the future, you'll soon find yourself out of work. Oscar can help you identify your future consumers to expand your business and to channel your marketing dollars in the right direction." Victor Raymos, CRS, NAHREP, The National Association of Hispanic Real Estate Professionals |
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During this webinar recording you will get information on:
- Understanding and evaluating your local demographic. What is your strategy for evaluating your market?
- Developing specific products and services to meet the needs of new consumers
- Determining if you have the proper infrastructure and staffing to communicate your message
- Marketing your message to a new customer base
CRS webinar recordings are a great way to stay current on the latest hot topics and trends in real estate.
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