Staging is receiving national attention as an established trend in real estate. Now is the time to develop the knowledge and skills to integrate staging into your business. This course* is an in-depth study of the staging process designed to integrate staging and pricing and develop strategic marketing skills.
Created by Martha Webb, author and producer of Dress Your House for Success, this course will help you take control of the staging movement. Build new skills to offer sellers a proven method of optimizing price and minimizing market time and add value to your services.
This course is approved for continuing education credits in many states and includes over $100 in marketing tools and products, including materials created specifically for course graduates.
Upon completion of this course, students will be able to:
- Integrate and manage staging in full service real estate.
- Use dialog skills to help overcome real and perceived barriers to engage sellers in the positioning process and increase confidence in this role.
- Gain the knowledge and expertise to recommend and oversee positioning options that will help a variety of sellers in any market meet their selling goals.
Topics Covered Include:
- Staging techniques and dialog
- Consultative recommendations
- Psychology of color and buyer appeal
- Steps of the staging process
- Competitive PriceGraph – a graphic CMA
- Selling “house” and “home” – advertising copy and photo tips that sell
*Live presentations only
SalesStaging
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