To be highly respected in the real estate industry, the licensee must understand the importance of establishing professional relationships with not only their clients, but also fellow REALTORS®, affiliated business partners such as title companies and banks, and especially those consumers who are looking for their REALTOR®. Respect and effectiveness go hand in hand because your effectiveness will be determined by how well you are received, not only by your clients but also by your community. Once you’ve identified why your personal skills are so important to you and those you do business with, it is time to identify those particular skills that have the greatest impact on those around you. Amazingly enough, as you think about each one of these segments, you will be able to identify situations you have witnessed, or worse yet, been a focal point as an example of that particular behavior.
The ARELLO has studied for the last several years the number of complaints filed by the public against real estate licensees and on the average, over 50% of the complaints are etiquette based rather than violations of license law. This course is based upon those complaints that have been filed and the research done through focus groups across the country to identify the major “rudeness” issues afflicting the real estate professional.
Topics covered include:
- Why is the real estate industry studying business etiquette?
- You have 3 seconds to make a first impression
- Communication skills in conversation, netiquette, written communications, and promotional information
- Courteous, honest service, civility in the workplace, handling criticism, giving and receiving apologies
- Out and about etiquette including proper introductions, behavior at business meetings, business dining, and believe it or not, driving habits
Business EtiquetteCommunication Skills
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